Shop in-house brands
The only size that matters is Size 'U'. Shop our in-house brands; each piece is handcrafted to your unique measurements.
No standard sizes
Pick a style and we'll make it in your unique measurements.
Easy measurements
Use our 2-photo click smart measurements. No measuring tape. No hassle.
Exquisite finishing
Our styles will find a forever spot in your wardrobe, thanks to our magnificent stitching, that's made to last.
Shop Primrose in Size 'U'
Step into the charming world of Primrose, where French-inspired fashion meets the cosy ambiance of a coffee house.

The Kasavu Kit
Introducing, The Kasavu Kit, our limited edition, busy-women-friendly festive fashion boxes. Each of them come with a unique Kasavu saree, a tailor-made blouse, essentials like fabric mullapoo, lovely jewellery, and more — so you’ll be Onam-ready in no time!Â
Eternally Yours
Shop blouse styles that are one-of-a-kind, just like you.